11Jan

Cause Marketing 101: Personal Satisfaction, Business Results and a Better World

  This morning I had the pleasure of hearing from author David Hessekiel, author of Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line.  I’m always looking for ways to unlock the potential of new media and technology to make the world a better place, and how to translate that potential into action and he shared some great tactics for small companies.  He calls it strategic philanthropy  - when a company targets charitable efforts to help society and a business through not just cash contributions, Read More

13Sep

I’m Speaking! Join Me at the Digital Arts Experience on Cause Marketing

Social media marketing has not only changed my life but it has helped me change the lives of so many others. Please join me for this fabulous event to hear how. A seminar and networking event focused on technology’s role in fundraising for non-profit organizations. Wednesday October 10th at 6:00p.m at the Digital Arts Experience 170 Hamilton Avenue #100• White Plains, NY Reserve your spot for FREE • info@thedae.com / 914-644-8100   Read More