Tammy has a Bachelor of Arts (BA) with Honors from Radford University and a Juris Doctor (JD) from the Bridgeport School of Law. She started her legal career at HBO and, after a few years as legal counsel in the areas of advertising, marketing and trademark licensing law for Tommy Hilfiger companies, the World Cup USA ’94 and HBO Pay Per View, she hung up her legal hat and took the business helm of HBO Pay Per View as the head of distribution, marketing and public relations.
When HBO Pay Per View was established back in 1991, the mission was to offer big-ticket boxing events into the home on a pay per view basis. So, while we every so often get to distribute other sports and entertainment (concerts) programming, for
the most part our business is, (1) boxing, (2) boxing and (3) boxing. HBO PPV is, in a nutshell, a mini advertising, media and promotions agency. Right now my team is developing print marketing, television spots, long-form and short-form promotional programming for TV and internet, radio commercials, the media planning and developing a publicity event plan for events scheduled for March, April, May and June. We are certainly busy.
o weâ€™ve been exploring The Natural History Museum and the Hayden Planetarium. Weâ€™re working up to the Met (my personal favorite) and I canâ€™t wait to share the Guggenheim, I know sheâ€™ll love it.