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Guest Post: Expedia + St. Jude – Travel that gives back

September 17, 2013 by Leave a Comment
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The Culture Mom was invited to Memphis, Tennessee to participate in an informative few days with St. Jude Children’s Research Hospital. The trip was sponsored by Expedia.  September is National Childhood Cancer Awareness Month and Expedia is doing their part in all of this by launching over 150 travel giveaways and exclusive hotel coupons to help travelers support St. Jude Children’s Research Hospital. It’s such a great way to be a part of this amazing hospital and everything St Jude has created. St. Jude Children's Research Hospital opened in 1962 and … [Read more...]

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My Six Degrees of St. Jude Children’s Research Hospital Continues

June 17, 2013 by Leave a Comment
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I can't believe it has been over a year since I last reported on my involvement with St. Jude Children's Research Hospital. It was very six degrees of separation: I met and interviewed Marlo Thomas at an event.  We stayed in touch via Twitter.  When the CEO of the company I was working for at the time expressed interest in running a social good campaign for St. Jude, I instantly reached out to her and then launched one of the most satisfying marketing campaigns of my career. As a participant of the St. Jude Annual Thanks and Giving campaign, we raised … [Read more...]

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Buy an App, Save Chilren’s Lives

November 15, 2011 by 1 Comment
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As many of you know, I work for Ruckus Media Group, an independent children's media company that produces quality story-telling and learning experiences for young children.  I am currently working on a campaign that I am so proud of and want to share with you.  First to tell you the background: A few years ago, our CEO, Rick Richter, worked on a book at Simon & Schuster Books for Young Readers with Marlo Thomas titled Thanks and Giving.  It was a collection of stories, poems, and written music about helping others and appreciating what we have. … [Read more...]

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