My Six Degrees of St. Jude Children’s Research Hospital Continues

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I can't believe it has been over a year since I last reported on my involvement with St. Jude Children's Research Hospital. It was very six degrees of separation: I met and interviewed Marlo Thomas at an event.  We stayed in touch via Twitter.  When the CEO of the company I was working for at the time expressed interest in running a social good campaign for St. Jude, I instantly reached out to her and then launched one of the most satisfying marketing campaigns of my career. As a participant of the St. Jude Annual Thanks and Giving campaign, we … [Read more...]

Invest in Women Who Can Change the World

Indego Africa

If you are looking for an innovative way to help women succeed around the world, this may be the project for you. Indego Africa is an award-winning, design-driven 501(c)(3) nonprofit social enterprise that lifts women-owned businesses in Rwanda toward sustainable economic independence through access to markets and education. They provide opportunities for women in difficult circumstances to not only meet their families' basic needs but also acquire skills that enhance long-term earning potential.  Indego Africa's mission is to help each artisan … [Read more...]

Talk the Talk, Walk the Walk and Save a Life

moonwalk cancer

  Last year I came face to face with a form of cancer that struck a close family member.  It was not breast cancer, it was lung cancer.  For the first time in my life, I was hit with the awful reality that I could potentially lose this person, the single most important person in my life.  I was faced with the fact that it would spread like fire, even after it was removed, which it was. Now this family member and I live in fear that it could come back, and it's not a pleasant way to live.  We will live like this for the next five years … [Read more...]

Help Make a Childs Wish Come True on World Wish Day, April 29th

Make a Wish

If you ever wonder how you can change a child's life from the seat in your living room, I have a few ideas for you. I first became aware of the Make-a-Wish Foundation about 15 years ago when I was working at at MTV/Nickelodeon.  A colleague of mine was very active with the cause and I knew that her work with the organization was making a real difference in children's lives.  Their work enriches the lives of children with life-threatening medical conditions through its wish-granting work. Make-A-Wish was founded in 1980 after a little boy named Chris … [Read more...]

A Mother’s Day fashionABLE Gift That Will Change Lives

FashionAble

A few months ago I read my amazing friend Liz's recount over at Mom-101 of what it was like to watch her mother run a small clothing label out of her attic when she was growing up.  She connected the story (beautifully) to a group of women that she met at the non-profit, FashionABLE while visiting Ethiopia. It's a place where all the proceeds on the scarves that they create go towards helping the artisans, not only through wages but with medical care, medicine for TB or HIV, counseling, a housing stipend, educational tools and daycare for their … [Read more...]

DoGoodCon: Creating Meaningful Change in the World.

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I am thrilled to be announcing my involvement with a new event called DoGoodCon. I’m always looking for ways to unlock the potential of new media and technology to make the world a better place, and how to translate that potential into action and this is one. DoGoodCon is a CONFEST (not a conference!) celebrating social entrepreneurs who are embracing a for-profit business model with a built-in social mission. The speakers, panelists and vendors represent a variety of industries – Design, Education, Entertainment, Food, Film, Finance, … [Read more...]

One Million Moms for Gun Control Rally in NYC

One million moms for gun control

Yesterday I was up at 6:30am on Martin Luther King Day and was on the train bound for Brooklyn Bridge an hour later with five other women in support of One Million Moms for Gun Control.  I joined a few hundred other people in a rally led by Shannon Watts, a mom from Indiana, and marched proudly through Brooklyn to Town Hall in NYC. There we heard Montego Glover sing "26 Names", a tribute to the 20 first-graders and six school officials who died in shootings Dec. 14 at Sandy Hook Elementary School in Newtown, Connecticut.  We also heard from NYC … [Read more...]

Cause Marketing 101: Personal Satisfaction, Business Results and a Better World

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  This morning I had the pleasure of hearing from author David Hessekiel, author of Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line.  I’m always looking for ways to unlock the potential of new media and technology to make the world a better place, and how to translate that potential into action and he shared some great tactics for small companies.  He calls it strategic philanthropy  - when a company targets charitable efforts to help society and a business through not just cash contributions, … [Read more...]

Moms Demand Action #momsforguncontrol

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Today is an important day for EVERYONE. It is the day when the 113th Congress has its first session. And we all know the issue of utmost importance that must be first on the agenda. Gun control. There should not be anyone on the planet that feels otherwise.  But unfortunately, there are and we have to fight this battle. As a mom, I wept along with the rest of the nation a few weeks ago when a shooter broke into Sandy Hill Elementary School and took 20 young, innocent lives from this earth.  That's why I'm joining efforts with One … [Read more...]

Mothers and More: Where I Belong

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Being a mother is wonderful, as we all know, but it's a role that brings massive changes into every woman's life.  I've written about my own struggle with work/home-life balance often on this blog. This past year I even hosted a series called "I Don't Know How She Does It" in which fellow writers gave their two cents about the whole work/home scenario and how hard it is to juggle and truly have the best of everything.  For me, being a mom has inspired and pushed me to become the best person I can be, but I will never deny the challenges that come with … [Read more...]