
I can't believe it has been over a year since I last reported on my involvement with St. Jude Children's Research Hospital. It was very six degrees of separation: I met and interviewed Marlo Thomas at an event. We stayed in touch via Twitter. When the CEO of the company I was working for at the time expressed interest in running a social good campaign for St. Jude, I instantly reached out to her and then launched one of the most satisfying marketing campaigns of my career. As a participant of the St. Jude Annual Thanks and Giving campaign, we … [Read more...]




























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