Subject: DanceOn Network and Joffrey Ballet School Team Up to Offer the Ultimate Audition Opportunity for Dance Hopefuls


Joffrey Ballet School, a world-renowned dance center offering the most versatile and highest quality training, will once again present Tchaikovsky’s The Nutcracker this holiday season with 355 dancers – the largest cast in the school’s 61-year history. Returning to the Skirball Performing Arts Center, Joffrey Ballet School will perform five performances of the holiday favorite with three casts, December 14 – 16, 2014. In addition to delighting in the timeless tale of The Nutcracker, audiences will also enjoy its rich legacy of culture, with dances inspired by Spain, Arabia, China and Russia.


Founded in 1953 by Robert Joffrey and Gerald Arpino, Joffrey Ballet School maintains the vision of its founders to transform passionate dance students into versatile, individualistic artists able to collaborate and evolve fluidly in a fast-changing society. With an accredited dance program that offers two core pieces of study – ballet and jazz/contemporary – Joffrey is known for its diverse curriculum as well as being the largest summer intensive training program in the country. As Joffrey celebrates its 61st anniversary, it remains at the forefront of American dance education, instilling a passion for dance in children, youth, adults, pre-professionals and professionals. Graduates of the School have gone on to dance for major classical ballet, modern and contemporary companies, both in the United States and abroad.

In addition, DanceOn Network has signed a multi-year deal with the school as an official channel partner, and will work with them on their overall digital video strategy. To launch the partnership, DanceOn and Joffrey Ballet School, two of the top dance organizations, have teamed up to create a YouTube video influencer campaign and contest promoting the first annual Elite Dance Tournament, presented by Joffrey Ballet School and Complexions Contemporary Ballet. The video series features dancers from Complexions and the Joffrey Ballet Concert Group. Complexions co-founder and co-artistic director Desmond Richardson, who the New York Times has described as “one of the great modern dancers of his time,” is also featured in the videos.

Through a series of inspirational videos, contestants will learn iconic, beautiful and challenging dance moves from Desmond Richardson and Davis Robertson, Joffrey Ballet Concert Group’s Artistic Director. The first four episodes of the series will launch on DanceOn and Joffrey Ballet School YouTube channels on November 12, 2014. The second four episodes will launch onDecember 3, 2014.

Participants will need to submit their videos recreating the dance steps for a chance to win at www.danceon.com/joffreyballetschoolcontest.  The first half of the series runs through November 26, 2014, with the first four winners announced on December 1, 2014. The second half of the series will run through December 17, 2014, with the remaining four winners announced December 22, 2014. All eight winners will receive a two-week scholarship to the prestigious Joffrey Ballet summer intensive program.

The Grand Prize Winner, selected from the eight winners and chosen by Desmond Richardson, will be announced on January 5, 2015 and will receive a top-tier ballet solo package of four master classes, round-trip airfare to Los Angeles, a position to compete in the finals at the Elite Dance Tournament and a chance to meet guest judge Nigel Lythgoe. In its inaugural year, the tournament will provide an apprenticeship with Complexions Dance Company; a full-time position with the Joffrey Concert Group; and $180,000 in cash and scholarships, including $10,000 each for the ultimate dancer, studio and choreographer.


Details about the competition and how to submit videos can be found a www.danceon.com/joffreyballetschoolcontest.

To celebrate this new campaign, we are giving away two tickets to Joffrey Ballet School’s The Nutcracker in NYC. 

Performance Times

Friday, December 12, 2014 – 7 p.m.

Saturday, December 13, 2014 – 2 p.m. & 7 p.m.

Sunday, December 14, 2014 – 1 p.m. & 5 p.m.

A tradition started by founder Robert Joffrey over 60 years ago, The Nutcracker has been an important part of the history of the Joffrey Ballet School. Robert Ray, Australia-native and current Artistic Director of the Joffrey Ballet School, brings his adaptation of The Nutcracker to the school for the first time. First premiered in 1988 with the Australian Ballet School, his choreography tells a unique perspective while still holding true to the traditional narrative—a Victorian-style holiday party for Clara and family, Snow Scene and the Kingdom of Sweets.  Ray’s choreography, while departing from tradition, will be a fresh approach to this holiday classic. Featuring Clara, her Nutcracker Prince and the Sugar Plum Fairy, the audience will enjoy all the favorite characters, as well as some new surprises.

Tickets are $50 general admission, $25 children and seniors, and can be purchased online at www.nyuskirball.org. Tickets can also be purchased by phone, (866) 811-4111 or at the box office. Discounts for groups of 10 or more can be arranged through Skirball.

To win, just comment below and let me know your favorite Nutcracker memory. Also, please follow the NEW The Culture Mom page on Facebook.

Winner will be selected randomly.  This giveaway will end on Monday, November 24th at noon EST. Winner swill be posted here, on the Culture Mom Facebook page and via email and will have 24 hours to accept their prize.

Disclosure: I was not compensated to write this post.

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  1. Wendy Wallach says

    My best memory would be watching it on TV with my daughter some time ago

  2. Ellen Gervits says

    My favorite memory is going to see the Nutcracker with
    my grandfather.

  3. my favorite nutcracker memory is when the nutcracker grows and comes to life and dances with the girl and then fights the rats

  4. My favorite memory is going to see the Nutcracker as a kid in nyc with our whole family.

  5. My favorite memory is taking my then 4yr old daughter to her first nutcracker ballet and watching her dance in the aisle during intermission

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