24Feb

Postpartum: The Musical

Hello Flo

A while ago, I wrote about Hello Flo, a company whose idea to send tampons through the mail to young girls via subscription went viral last year. They had two videos that hit You Tube to promote a Period Starter Kit for girls: The company has had two hilarious viral successes in advertising its Period Starter Kit for girls— "Camp Gyno" and "First Moon". I interviewed founder Naama Bloom about how she's helping kids grow up last year and was so impressed with her goals - they're so genuine. And now she strikes again with a genuine mission - to help Read More

03Apr

Finding Out About Tweens & Puberty w/ HelloFlo

Hello Flo

I had the most interesting conversation with HelloFlo founder Naama Bloom and Dr. Cara Netterson who works with American Girl on their puberty books. I encountered HelloFlo's video, The Camp Gyno, last year when it was released and immediately fell in love with its premise of making sure our daughters are prepared for their periods. Did you see it? It was wonderful and went viral really fast. If not, watch it now. HelloFlo founder Naama Bloom spent the bulk of her career at American Express in marketing. After moving on as an entrepreneur, one Read More